Deep-tech brand — 2025
Northwind Labs
A climate research lab given a public face — dense science made legible through decoding typography and generative visuals.
- Brand identity
- Design system
- Development
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Northwind publishes brilliant research that almost nobody could read. Our brief: make rigor feel inviting without dumbing it down.
We built a decoding type system — headlines resolve from cipher to clarity as you scroll, a visual metaphor for the lab’s work. Charts are generated live from their open datasets.
Media citations tripled within six months of launch.