Luxury e-commerce — 2025
Meridian Atelier
A couture house translated into light — product photography replaced by refractive 3D that responds to the cursor.
- Art direction
- 3D & motion
- E-commerce
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Meridian wanted a storefront that felt like stepping into their atelier, not scrolling a catalogue.
Each garment is presented inside a refracting glass volume; the cursor bends the light. Checkout stays deliberately plain — drama where it earns attention, silence where it counts.
Session length doubled. Returns dropped. The site won three international design awards in its first quarter.